Fashion Morality


Whether in Pakistan or Bangladesh, we’ve been hearing for years of disasters in factories that make the clothes we wear. Always followed by: “This must never happen again.” What have companies, fashion designers, politicians and customers learned in the meantime? Where are the examples of fair fashion? How can textile manufacturers in any way control where and by whom their clothes, or their constituent parts, are produced? Is expensive clothing better than cut-price goods as far as working conditions in the cotton fields or in the sewing rooms are concerned? Do customers think about these things at all? What can be changed, what needs to be changed, to ensure that we don’t wear our fashion items at the cost of the people who produce them? Questions to which the film finds answers that are both revealing and surprising.

The film visits fashion trade fairs, takes a look at German shopping malls, meets needlewomen in Bangladesh, talks to smallholders in Uganda and goes behind the scenes in major retail companies like the Otto Group, to discover what’s being done in the direction of fair fashion.

Written and directed by: Sarah Zierul // Camera: Marcus Winterbauer // Additional camera: Steffen Bohn, Harald Cremer, Stefan Thissen // Sound: Moritz Springer // Film editor: Maximilian Narkovic // Music: Stefan Döring // Sound mix: Florian Ebrecht // Production manager: Katja Sträter // Executive producers: Sarah Zierul, Thomas Weidenbach // Commissioning editors: Angelika Wagner, Andrea Ernst

– Silver World Medal at New York Festivals 2018 in category „Environment & Ecology“

  • YEAR 2016
  • LENGTH 45/30 min